Posted January 30, 2008
MINI Cooper Debuts on Most-Researched List
Nashville, TN – Gaywheels.com, the sole source of information specifically targeted to and about lesbian, gay, bisexual and transgender (LGBT) car-shoppers, today announced its list of the Top 10 Most-Researched Vehicles during the fourth quarter of 2007. The entry-level Toyota Yaris and the Saab 9-3 held the top two positions for the fourth consecutive quarter. The MINI Cooper made its debut in the 10th position.
“The Gaywheels.com reader has shown a clear preference for vehicles from gay-friendly companies,” said Gaywheels.com founder Joe LaMuraglia. “A perfect example is the MINI Cooper. Prior to 2007, MINI wasn’t on our gay-friendly list and barely registered on the server logs. They changed their policies in 2007 and the MINI Cooper has risen in popularity since earning it the #10 spot for the last three months of 2007.”
Gaywheels.com Top 10 Most-Researched Vehicles
1. Toyota Yaris
2. Saab 9-3
3. Mazda MX-5 (Miata)
4. VW Rabbit
5. Audi A3
6. VW EOS
7. VW Jetta
8. Dodge Caliber
9. Toyota Camry
10. MINI Cooper
Although information, specifications and pricing on all new car and truck models are available on Gaywheels.com, each vehicle on the Most-Researched list is offered by a gay-friendly brand. Gaywheels.com classifies vehicle manufacturers as gay-friendly or not based on their corporate policies for offering domestic-partner benefits to their employees in the U.S.
The Top 10 Most Researched list is based on website statistics gathered from October 1 – December 31, 2007 from Gaywheels.com’s New Car section. Gaywheels.com publishes its Most-Researched list quarterly.
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