Monday morning video: “Construction Bear”

Screencap_from_VW_lane-assist_ad.jpgThere are two kinds of people in this world: people who admit they hate Mondays and liars. For the former, here’s a little something to jump-start your work week: a new ad from Volkswagen featuring one fairly burly bear and a jackhammer.

No, it probably wasn’t exactly what you were expecting, but it’s a pretty clever ad all the same, right?

– Richard Read

About Richard Read

Richard Read covers a range of topics including LGBT issues, advertising, technology, pop culture, and, of course, cars, for Gaywheels, The Car Connection, Green Car Reports, Motor Authority, and other publications. Previously, he's written for Gawker, Fodors, and many other outlets, both on the web and in print. In his spare time, Richard is a marketing consultant, with a focus on small businesses and nonprofits. Born in Laurel, Mississippi, he holds degrees from Millsaps College, Tulane University, and the University of New Orleans. He lives in New Orleans, Louisiana with his husband and four mostly well-behaved hounds.
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