If you’ve got a little time to kill this Thursday, and you’ve already slogged through the endless array of “Sh*it People Say” videos and Angelina Jolie legbombing pics, maybe you should pay a visit to FirstCarStory.com.
FirstCarStory allows car nuts like yourself to share the story of your very first ride via a short, animated cartoon. It’s clever, it’s really well-designed, and since it’s sponsored by Subaru, it’s totes LGBT-friendly.
To get the ball bearings a-rolling, pick out the model, color, and condition of your first car. (Or, you know, totally make it up.) Clicking the “Bring it to life” button allows you to log into the website using Facebook Connect, which will come in handy if you plan to incorporate Facebook friends into your story. Or you can choose to skip that part. Your call.
Next, you’ll pen a 150-word story about your first car. We suggest a fun anecdote about all the fabulosity that happened in said ride, but you’re the Hemmingway here.
When writing that story, you can use the highlight function to draw attention to certain words that you want to figure prominently in the animation. The site will automatically pick some words of its own, too — including “gay” and the acronym “LGBT”. If you happened to log in through Facebook, you can rope friends into the story using the tried-and-true “@FriendsName” formula.
Almost done. Now all you have to do is pick a backing track. (Note: the one at the top of the list is disco. We say go for it.) If you like, you can also record your story, so people will hear you narrate it.
When you’re done, FirstCarStory.com will slap all the info you provided onto a storyboard and animate the heck out of it. Like what you see? Share it on Facebook, Twitter, and with others via email.
Apart from the fact that FirstCarStory.com seems like great way to kill some time on a Thursday afternoon, we love the fact that Subaru has anticipated and made plenty of room for its LGBT fans. (In our own test clip, a big ol’ rainbow popped up when the story reached the word “gay”.) Then again, should we expect anything less from the automaker that brought us an LGBT-specific badge for our bumper?
We also like the fact that Subaru has built this as such a soft-sell for the 2012 Impreza. (Scroll over the bottom-left corner to see the ad.) Even though the money to build the site almost certainly came from Subaru’s advertising budget, it feels less like an ad and more like a present to fans. And really, who doesn’t like getting presents?