Why Can’t Tesla Sell The Model S In Germany?

Here, in the U.S., bold, brash Tesla Motors and its matching CEO Elon Musk are cherished and adored. They are admired for the innovation and disruption they’ve brought to a staid auto industry.

Beyond our borders, though, response can be a little more tepid.

It’s no secret that Tesla has been having trouble in China, which is Planet Earth’s first- or second-largest auto market (depending on whom you talk to and when you talk to them). Now, Auto News reports that Tesla can’t seem to sell rides in Germany, either:

Just 958 of Tesla’s 81,800-euro ($92,000) Model S, its only vehicle, were sold in Germany in the eight months through August, according to data from motor vehicle office KBA.

That’s a fraction of the 5,149 deliveries for the comparatively expensive Mercedes-Benz S-Class sedan. German e-mobility pioneer BMW’s i3 electric city car also outsold the Model S by more than 30 percent.

Tesla’s competition is clear at this week’s Frankfurt auto show, where its upcoming Model X crossover is notably absent.

Audi presented its zero-emission E-tron Quattro concept crossover, Porsche promised an electric sports car within five years and BMW AG said more green “i” models are on the way.

Is that just German patriotism (or xenophobia) at work? Or have folks on the other side of the Atlantic begun to see that Tesla’s not the only electric game in town anymore? Either way, it’s an interesting read for your Monday.