Friday Food For Thought

Normally, we like to end the week on an upbeat note, but this Friday, we’re fixated on slightly somber stuff — in particular, the BP oil spill/leak in the Gulf of Mexico. It’s just beginning to wash ashore in Louisiana, and it could soak beaches from Texas to Florida before all’s said and done. As a site that revels in rides of all sorts — from hybrid fuel-sippers to gas-guzzling supercars — we know that there’s a dark side to every car. Combustion engines rely on a vibrant petroleum industry, and that industry is the cause of the hurricane-shaped blob drifting toward the Louisiana coastline one month before storm season begins. Battery-electric vehicles are flawed, too: they need power plants, and the majority of those facilities in the U.S. are stoked by coal. [...]

Cadillac comes out during the NY Auto Show

In a first-of-its-kind event – and something we hope to see a lot more of in the future – Cadillac hosted a reception geared towards the LGBT community during this year’s New York International Auto Show. Gays and lesbians from a wide range of professional backgrounds rubbed shoulders, talked cars, and clinked cocktail glasses at this ground-breaking soiree. Seeking to counter what one sassy guest referred to as GM’s “old white guys in suits” image, Cadillac chose the New York show and Jacob Javits Center in Midtown Manhattan to come roaring out of the closet. [...]

The Other Star of A SINGLE MAN

Somewhere between wallowing in memories of past love, brooding in loneliness, lecturing at a university, engaging in mid-night trysts, frequenting gay bars, being pursued by a beautiful young man, romping in the ocean, confiding in Julianne Moore, and planning an exit from this earth, A Single Man’s Colin Firth drove a Mercedes 220S Coupe. If I were a college prof in 1964 and lost my partner in a tragic accident, I might have been driven to indulge in these diversions. I would also have driven the Mercedes. [...]

Chevrolet gets its GLEEk on

Look, we know that not everyone is a fan of Glee. For one thing, it’s mostly about high schoolers, and their lives? Not always interesting. It’s also slick to the point of being unbelievable. And, at the core of Glee’s glittery little heart, it’s a musical, and sometimes after a long day of arguing with Phil in Risk Management, we’d rather kick back, enjoy a gay-friendly Bud Light, and not be assaulted by barely post-pubescent belters. All valid complaints. [...]

Mercedes-Benz ponies up for LGBT viewers

Yesterday, a reader pointed us to a press release announcing Acura’s sponsorship of World Team Tennis — the implication being that Acura will gain some brand recognition among LGBT sports fans. But we’ll see Acura’s advertising bet and raise it by Mercedes-Benz’s sponsorship of the U.S. Open and Sex and the City II. Top that. [...]