2010 Toyota Prius, revisited

Despite all of the Prius’ supposed run-away dreams in California and elsewhere, the high-tech wonder from Japan continues its reign as the best-selling hybrid of all time, with over 1.3 million sold to date. Ten years ago, it defined what a practical four-door high-efficiency car could be. Now in its third-generation, the Toyota Prius still rides on top of the segment it created. [...]

2010 Cadillac Escalade ESV Platinum

So well established as the ultimate SUV, Escalade is the only Cadillac with a non-ambiguously-lettered nomenclature. It summarily displaced Range Rover as the preferred over-luxuriated truck for Hollywood stars, corporate elite, and anybody else wishing to drive a capable and stylish wagon. Well into its second generation, minor complaints about the Escalade’s interior trim quality are slashed with one word: Platinum. It is Cadillac to the MAX. [...]

Gaywheels Gets a New Leader

We are pleased to announce that Gaywheels.com will be taking on a new leader. As of Friday, March 19th, Joe Tralongo will be the new Editor-in-Chief of Gaywheels.com. Joe has been part of the Gaywheels family since the beginning and has been instrumental in creating its unique place in the industry. He will rely on his considerable knowledge of the product to keep Gaywheels.com relevant and reinvent the brand as the industry continues to change. He will be supported by passionate contributing editors and a support network that continue to believe in the importance of the brand as part of the automotive and LGBT media landscape. [...]

Featured Dealers

Our dealer locator is one of our most valuable tools on Gaywheels.com and we are going to begin featuring dealers as they become listed as Premium Gaywheels.com Dealers on the site. Remember, if you see a dealer listing that is activated with hyperlinks, mapping functionality and an email address, that dealer is actively supporting your community by advertising with us. This month’s featured dealer is Frank Myers Auto Maxx in Winston Salem, NC. [...]

2010 LGBT Vehicle Owner Survey

In 2009 we fielded our inaugural survey of LGBT automotive owners and received over 4,000 responses! The results were shared across the automotive industry and helped us educate the automotive OEMs about the LGBT automotive consumer. For 2010, we are working closely with our market research partner Sorgenfrei to update the survey to include motorcycle and scooter ownership as well as fine tune the questions so we can deliver the most informative and actionable data to the industry. [...]

2010 Hyundai Tucson

I am in snowy Asheville, NC for the regional launch of the 2010 Hyundai Tucson. The Tucson is Hyundai’s compact crossover vehicle and while the last iteration was cute, the 2010 model is downright aggressive. The Tucson that was designed in Hyundai’s Frankfurt design studio and along with the new Sonata, shows the new face of Hyundai. [...]