VW’s new ad agency Deutsch LA is making their creative debut at the Superbowl with a new campaign featuring a modern interpretation of a classic game – “Punchdub”. We posted a story last week about introduction of “Sluggy”, the inventor of the Punch Bug game. Their new advertising campaign will … Continue reading
We called it Punch Bug when I was a kid and we played it on the way to school and on every road trip. We never questioned where the game of punching someone else when you saw a VW Beetle came from but in this brilliant campaign launched today, VW claims to have found the guy that did. Sluggy is a little rough around the edges, but that makes him lovable.
I just took delivery of a blue four-door Golf TDI with VW’s Direct Shift Gearbox (DSG®) and will be piloting it to the 2010 Detroit Auto show from Northern NJ. To give you real feedback from the car, my co-driver and I will be using Twitter to tweet our thoughts about the car from the road. If my initial impression from my trip to Germany is any indication, the TDI should get high marks during this trip. But, as they say, there is nothing like a long road trip to make a car show its true colors. Ok, THEY don’t really say that, I say that…but it really is true.
My brother owns a 2009 VW Jetta TDI. As a owner, he gets a subscription to VW’s magazine DasAuto. I intercepted it the other day for some good bathro…I mean, downtime reading material. Owner’s magazines are nothing new and DasAuto magazine has the usual product propaganda and branded trinkets to buy. But I also found some really useful information that VW is offering to their owners – the most interesting being their online instruction manual for new VW owners.
by Colin Mathews The Germans are launching an all-out diesel assault on the American market this year, and many in the automotive media have their share of doubts that they’ll succeed. Include me in that mix. And it’s not because I don’t love the benefits of the new generation of … Continue reading
by Colin Mathews The average American doesn’t cotton to wagons anymore – the minivan, the SUV, and now the crossover have successfully taken its place for a huge cross-section of America. But then the GLBT community has never exactly mirrored that huge cross-section in its tastes and tendencies. We tend … Continue reading
by Josee Valcourt At first glance, it wasn’t the most noticeable thing about the new 2009 Volkswagen CC but it was memorable, and a tad vain: I slid into the new coupe sedan’s rear seat without mussing my hair. I have big hair. Not one strand of what I like … Continue reading
Numerous circumstances nowadays call for transporting a vehicle. Whether the reason is a move, sending the car to friends or relatives or completing an online transaction, there are certain steps that should be taken to ensure the auto arrives at its destination unscathed. Even when using a professional moving service there are inherent risks, so it is in your best interest to do everything possible to ensure that your property is not damaged or, in the event that it is, you are able to collect compensation. The following is a brief process that will help minimize the risk of damage when shipping a vehicle.
Wednesday, September 10, 2008 - I just drove the new VW CC from Atlanta to Nashville and had every intention of getting the review up today while my impressions are still fresh. Of course, the minutia of running the site and trying to eek out a few more pennies from your eyeballs got in the way and here I am at the end of the day without a review written.
9/2/2008 – The Human Rights Campaign Foundation just released its 2009 Corporate Equality Index (CEI) and 6 of the 259 major U.S. businesses that scored a top rating of 100 percent are automotive manufacturers. Listed in alphabetical order they are: Chrysler, Ford, GM, Subaru, Toyota and VW.
Subaru, in concert with their long-standing support of the LGBT community, is not surprising. Some might be taken back by the other companies on the list as well as those that didn’t achieve a perfect score.