Mercedes-Benz ponies up for LGBT viewers

Thumbnail image for Sex_and_the_City_2.jpg Yesterday, a reader pointed us to a press release announcing Acura’s sponsorship of World Team Tennis — the implication being that Acura will gain some brand recognition among LGBT sports fans. But we’ll see Acura’s advertising bet and raise it by Mercedes-Benz’s sponsorship of the U.S. Open and Sex and the City II.

Top that.