Posted by Joe LaMuraglia
Unless you’ve been hiding under a rock, you’ve heard about Toyota’s massive recall campaigns over the past two months. Each day seems to bring more news of problems with Toyota vehicles here in the U.S. and abroad.
Recalls and quality problems are not unique to Toyota. In fact, Ford still holds the title of the largest recall campaign on record. What has differentiated Toyota, and what is infuriating a lot of customers and the press, is their slow response to the issues at hand. News is leaking that they were aware of some safety issues long before they were required by the government to issue recalls and their PR efforts to date have been interpreted as insincere.
I saw this on Gaywheels.com this morning. It is a video ad discussing Toyota’s 50-year history of producing “safe, reliable, high-quality vehicles”. The tone of the ad is informative and apologetic. In my opinion, it is their best effort yet to communicate a sincere apology and explain their efforts to rectify the situation. Additional ads and a link to their recall site after the video.
For more information from Toyota about the recalls, visit http://www.toyota.com/recall