Logoplasty – The First Step?

Atlanta, GA – Perhaps caught up in all the exciting news of a new model year, change is also in the air at Gaywheels.com, the web’s only automotive website targeted specifically to the gay marketplace. Rumors are confirmed that the Gaywheels.com logo has indeed undergone a facelift. After a nip and tuck, you’ll notice the logo is now covered in post-operative surgical gauze. What would drive the popular Gaywheels.com website to undergo a severe logoplasty?

And where will it stop? Experts advise that a logoplasty can lead to major design changes, navigation updates and improved usability – the full spa treatment. When the bandages come off next week, what will the new Gaywheels.com look like? The rumors are rampant.

“We’ve always liked what Gaywheels.com was doing in the online space,” commented an unnamed media buyer for a luxury brand. “But the site wasn’t up to our standards aesthetically. I hope they haven’t done anything too drastic based on our feedback. I wouldn’t be able to sleep at night.”

The Gaywheels.com logo was seen at an up-and-coming agency in Southern CA just last week. Is it just a mere logoplasty, or will the entire Gaywheels.com site go under the knife in the name of self-improvement? Who is behind the work and what does this mean for the rest of the site? Watch for the unveiling and more news next week.