August 27, 2007
FOR IMMEDIATE RELEASE
Gaywheels.com and Saab Automobile USA Team Up to Save a Child
First openly gay rally team to run charity event in 9-3 Aero convertible
ATLANTA, GA – Gaywheels.com, the sole source of information specifically targeted to and about lesbian, gay, bisexual and transgender (LGBT) car-shoppers, and Saab Automobile USA today announced that they will be partnering up with GLEE.com, the Gay, Lesbian, and Everyone Else online social-networking community, to bring the first openly gay rally team ever to a transcontinental rally race. The 2007 Insurance Office of America Fireball Run is being billed as “The Race to Recover America’s Missing”™, with teams competing for points in various driving challenges across the country while helping to locate missing and abducted children.
Running the event as Team G.L.A.M. will be Joe LaMuraglia, founder and CEO of Gaywheels.com, and Evan Darling, a 14-year racing veteran. They will be driving a 2007 Saab 9-3 Aero convertible throughout the entire nine-day, 3,500-mile adventure, which starts in Orlando, FL, on September 27, and ends in Los Angeles, CA, on October 7.
Every Fireball Run team will be assigned a different missing child, with the mission of distributing as many posters as possible containing information about the boy or girl. Team G.L.A.M will race for Jacqueline Jara Castro, an 11-year-old girl who has been missing since January, 2007.
“Gaywheels.com exists to not only be a source of information for the GLBT car-shopper, but also to prove to the world that gays and lesbians can go wheel-to-wheel on the track with anyone,” said Gaywheels.com founder Joe LaMuraglia. “With the speedy and comfortable Saab 9-3 convertible as our ride, we hope to not only take the checkered flag in the Fireball Run, but to also raise awareness of the issue of missing children in the U.S.”
“Saab is excited to once again be a leader in reaching the GLBT segment by supporting the first openly gay rally team in any event of this kind,” said Yan Lin Sun, Saab Marketing Manager, 9-3 Convertible. “Saab has always been a leader in target-marketing gays and lesbians, including being the first automaker to make a GLBT media buy in Genre and The Advocate in 1994.”
The Saab 9-3 convertible, like the 9-3 sedan and wagon, is one of the only vehicles to be designed a “Top Pick” in safety by the Insurance Institute for Highway Safety. It is also one of the few convertibles to meet the stringent combined safety regulations of the various racetracks at which the 2007 Fireball Run will be stopping at across the country to hold timed driving events. Like every Saab, the 9-3 is available with OnStar, which provides the driver with 24-hour access to advisors who can provide route guidance and information, and gives Team G.L.A.M. a significant advantage against their rally race competition.
About Saab Cars USA
http://media.saab.com/
Saab is a division of General Motors Corp. Saab Automobile USA is the importer and/or distributor of Saab 9-3, 9-5 and 9-7X automobiles for Saab Automobile AB, Sweden. In 2007, Saab celebrates 60 years since first being introduced to the automotive scene as the vision-turned-reality of 16 aircraft engineers. Visit www.saabusa.com for more information.
###
Go back Team G.L.A.M. H.Q.
