In March of 2009, we conducted the first comprehensive study of the LGBT Automotive owner in the U.S. We received a total of 4,920 responses to the survey and the database compiled from the responses includes information on social media usage, media consumption and psychographics in addition to vehicle ownership and basic demographics.
Our initial report focused on LGBT new car buyers in the U.S. and gave a broad overview of that sub-segment of the market. This is the second of three Brand Snapshots that focuses on all LGBT vehicle owners in the U.S. (n=3,402)
To view and download the .pdf of the Ford Brand Snapshot, click HERE (a new window will open).
To view and download the .pdf of the Toyota Brand Snapshot, click HERE (a new window will open).
To learn more about the study or inquire about upcoming brand snapshots, email us at [email protected]