By Richard Read

If you’re a music fan, you probably know all about the Bonnaroo music and arts festival. But what you may not know is that Ford is sponsoring a live video feed direct from the event, starting today at 12:15 CST and running through Sunday evening.

It’s part of Ford’s massive marketing campaign for the brand-spankin’ new 2011 Ford Fiesta, and it’s a fairly brilliant idea. Music fans get free concerts, Bonnaroo gets future visitors, and the Fiesta gets loads of visibility among the young, hip demographic it’s meant to reach. True, Bonnaroo probably skews a little older than other music fests, but we’d wager that it’s still within the Fiesta’s ballpark.

So, if you’re stuck doing dad duty, or mom duty, or mowing the lawn, or napping, or you’ve never even heard of Bonnaroo but wouldn’t mind catching a glimpse of Dave Matthews getting all hot and sweaty, click on over to the Bonnaroo YouTube page and enjoy the action. Still need convinving? Here’s a sample: