When it comes to LGBT-friendly automakers, few have been as vocal in their support of our community as General Motors. It’s no surprise, then, that the latest social media campaign for GM’s Buick brand includes a piece that addresses LGBT equality head-on.
The campaign is called the Buick Human Highlight Reel, and it’s a collection of videos documenting the social good being done by people across the U.S. and around the globe. Since Buick partnered with the NCAA for the campaign, most of those people are athletes, and all of the stories center around sports in some way.
Among the 12 videos that Buick has published as part of the campaign, one of the most popular has been the clip of straight ally Hudson Taylor. Taylor is a three-time All-American wrestler and the founder of Athlete Ally, a nonprofit that encourages “athletes, coaches, parents, fans and other members of the sports community to respect all individuals involved in sports, regardless of perceived or actual sexual-orientation or gender identity or expression.”
Taylor deserves a big round of applause for the work he’s doing — not just for the LGBT community, but for the sports community, too. And of course, Buick deserves kudos for bringing Taylor’s story to a larger audience. Do yourself a favor and carve six minutes out of your Friday to watch Taylor’s clip below: