North American auto safety advocates could take a lesson or two from their colleagues in Australia and New Zealand, who’ve launched several impressive campaigns over the last couple of years. This latest clip from Victoria is too staged to hold up against the beautifully conceived, magnificently shot, gut-punching “Mistakes” clip from 2014, but it still makes a solid point — one that rings true no matter where you live.

And bearded daddy actor man isn’t hurting anyone’s eyeballs, either.