Sometimes people ask us, “Why does the world need an LGBT car and travel site? Don’t gays and lesbians and transfolk want the same things in a vehicle or a vacation as their cisgendered, heterosexual neighbors?”

Yes and no.

Just like our straight friends, we’re always on the lookout for deals, and we’d rather spend money on quality products than crap that’s going to fall apart in two weeks. (Although sometimes at H&M, we just can’t help ourselves.)

However, there are some differences. LGBT shoppers, for example, tend to be more eco-friendly. And both we and our straight allies prefer to shop at companies that have LGBT-friendly employment policies. (Hear that, Hyundai and Kia? Nope, didn’t think so.)

But a new report from Nielsen also shows that LGBT Americans make more shopping trips than straight consumers — 10% more, in fact. Where are we going?

LGBT consumers are spending more at specialty retailers than the average U.S. consumer, with bookstores leading the pack. In fact, they were 72% more likely to have purchased something from a bookstore in 2014. And what’s more, LGBT shoppers who visited a bookstore made twice as many trips as non-LGBT consumers. But LGBT consumers aren’t just bookworms. For example, liquor and convenience stores are high-ranking outlets.

And when we go, we spend more in the checkout line, too: $4,135 on average, or about 7% more than heterosexuals. I’ll let you click through and read the piece for yourself to find out what we’re buying. Some of it may surprise you. Some of it won’t. (Spoiler: we seem to have a thing for candles.)

By the way, we outspend straights on the web, too:

Online e-commerce continues to have strong traction with LGBT households, as they spend 35% more on online purchases each year than non-LGBT households. Categories where they spend significantly more online than their straight counterparts include snacks (by 122%), household cleaners (73%), coffee (69%) and medication (67%).

It’s believed that we spend around 35% more online than other people. Companies should really consider using this to their advantage. They could really increase their customer base if they considered appealing to the LGBT community. Perhaps more companies should consider researching online payments by this community across the world to see if there is a potential market there. If that research shows that there is a market in other countries, then some businesses may want to consider expanding their services and products into those countries. If businesses want to allow customers to purchase online in the UK and Europe, they should consider learning the differences between a merchant account and payment gateway. That way, businesses should be able to accept online payments in Europe and the UK, making sure their products reach the LGBT community in more areas of the world.

Weirdly, automotive shops aren’t on the Nielsen’s list, so either they were left out of the discussion, or there was no statistical difference between LGBT and straight shoppers at Pep Boys. You can read the overview and download a complete copy of the report here.