Joseph LaMuraglia

Toyota Reaches Out on YouTube

Toyota Motor Corporation is in the midst of one of the largest recalls in automotive history. As of this morning, over 9.7 million vehicles are affected worldwide for two separate issues involving sudden acceleration of Toyota and Lexus vehicles. The company posted a video on YouTube with the President of Toyota Motor sales delivering an apology. [...]

VW Finds “Sluggy”

We called it Punch Bug when I was a kid and we played it on the way to school and on every road trip. We never questioned where the game of punching someone else when you saw a VW Beetle came from but in this brilliant campaign launched today, VW claims to have found the guy that did. Sluggy is a little rough around the edges, but that makes him lovable. [...]

Top 10 Most Researched Vehicles – 4th Quarter 2009

New York, NY – Today, announced its list of the Top 10 Most Researched new vehicles from the last three months of 2009. “A common thread amongst the vehicles represented would be that they are all niche, stylish representatives of their respective segments,” said founder Joe LaMuraglia. “With that said, the list shows that the LGBT consumer has a myriad of automotive interests.” [...]

2011 Ford Fiesta – Preview

A “Fiesta Movement” might sound more like a circuit party than a way to sell cars, but Ford Motor Company hopes some off-beat marketing gets the word out about the 2011 Fiesta subcompact. We’ve been down this road before, and with a variety of youth-targeted vehicles. Not too long ago, the Scion brand attempted to cast aside the reliable but stodgy image of parent company Toyota by utilizing urban-centric ads and sponsorship deals. [...]