Fiesta

2011 Ford Fiesta – Preview

A “Fiesta Movement” might sound more like a circuit party than a way to sell cars, but Ford Motor Company hopes some off-beat marketing gets the word out about the 2011 Fiesta subcompact. We’ve been down this road before, and with a variety of youth-targeted vehicles. Not too long ago, the Scion brand attempted to cast aside the reliable but stodgy image of parent company Toyota by utilizing urban-centric ads and sponsorship deals. [...]