In 2009 we fielded our inaugural survey of LGBT automotive owners and received over 4,000 responses! The results were shared across the automotive industry and helped us educate the automotive OEMs about the LGBT automotive consumer. For 2010, we are working closely with our market research partner Sorgenfrei to update the survey to include motorcycle and scooter ownership as well as fine tune the questions so we can deliver the most informative and actionable data to the industry. [...]