Tribeca

Subaru Tribeca – Love is a Funny Thing

Joseph LaMuraglia
Subaru’s latest commercial campaign touts very little in terms of product attributes but rather focuses on the relationship that their loyal owners have with their Subarus. According to the marketing campaign it is LOVE that makes a Subaru, a Subaru and in terms of brand strategy, it seems to be working. Subaru is one of the few auto makers that is increasing their sales during this challenging economic times. [...]

Eight Family-Friendly Haulers

Joseph LaMuraglia 1
With more lesbian and gay couples raising families, the community’s car-buying habits have altered radically. The safety-conscious kid hauler is quickly replacing the flashy sports car. Below is a small sampling of some family-friendly vehicles assembled by the good folks at Gaywheels.com. Each carries at least six-passengers, is priced within reach of most middle-class households and is built by a gay-friendly company (gay-friendly status is determined by whether or not a company offers domestic partner benefits to both its corporate and factory employees here in the United States). [...]