Gaywheels.com Top 10 Researched Vehicles:
Toyota Yaris Maintains Top Spot, Toyota Camry Moves to #2 Position
ATLANTA, GA – The entry-level Toyota Yaris has maintained the top spot in Gaywheels.com’s most-researched list for the fourth quarter of 2006. Its brand mate, the Toyota Camry, moved up the ranks to the second slot in the list, displacing the Dodge Caliber. Continuing the quarterly reporting started in early 2006, Gaywheeels.com’s data shows specifically which vehicles the GLBT consumer is considering when researching vehicles online.
“We continue to learn from the data that we mine from our servers,” says Gaywheels.com founder Joe LaMuraglia. “On one hand the top-researched list is self-perpetuating as consumers refer to it when researching vehicles on Gaywheels.com,” adds LaMuraglia. “On the other hand, new introductions like the VW EOS have made in-roads since we last published the list. The rank of the vehicles changes as well, which reflects our users’ interests.”
Gaywheels.com Top 10 Most Researched Vehicles
1. Toyota Yaris
2. Toyota Camry
3. Saab 9-3
4. Pontiac G6
5. VW Jetta
6. Saturn Sky
7. Dodge Caliber (tie)
7 Audi A3 (tie)
8. Mazda MX-5
9. VW EOS
10. Ford Focus
Although information, specifications and pricing on all new car and truck models are available on Gaywheels.com, each vehicle on the Most-Researched list is from a gay-friendly brand. Gaywheels.com classifies all vehicle manufacturers as gay friendly or not based on their corporate policies for offering domestic-partner benefits to their employees in the U.S. “Gay consumers as a group are more loyal to companies that demonstrate fairness and equality to the GLBT community,” LaMuraglia emphasizes. “Gaywheels.com’s Most-Researched vehicles are all from automakers that are gay friendly. This clearly shows that when armed with facts about vehicles and the companies that build them, gay consumers are more likely to shop and spend with brands that support their community.”
The Top 10 Most Researched list is based on website statistics gathered from October 1 – December 31, 2006 from Gaywheels.com New Car section powered by Edmunds.com data. Gaywheels.com will publish their Most-Researched list quarterly.
Gaywheels.com is dedicated to promoting responsible consumerism and affecting change by encouraging car shoppers to patronize gay-friendly companies throughout the vehicle purchase process. Users of the site are able to investigate which automakers and other automotive companies offer domestic partner benefits to their employees, thus qualifying them as “gay-friendly.” With that information at hand, they can make educated choices during the car-buying process. Gaywheels.com launched in June 2005 as the consummate gay-friendly automotive resource.
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