Gaywheels Ads Hijacked

by Joe LaMuraglia – Publisher

Prop 8 Ad in CA

Monday, November 3, 2008 – I was just alerted by a friend of mine in CA that the “Yes on Prop 8” campaign in CA had somehow hijacked all the ad space on Gaywheels.com and the ads you see above were being trafficked all over the site for visitors from the state of CA. Upon learning the news, I took steps to block www.protectmarriage.com from advertising on Gaywheels.com.
As a small business owner, I do my best to remain neutral when it comes to politics. It just makes good business sense. While Gaywheels.com is an information site that encourages our users to spend their money with gay-friendly companies, it is not our mission to take sides or preach to our users. Consumers come to Gaywheels.com to read about cars and trucks, not to be bombarded with ads about politics.
I am very angry about this and apologize to any site visitors from the state of CA that might have been offended by the ads. They in no way reflect my political beliefs and for the record are diametrically opposed to my value system.
I will be investigating how these ads managed to get onto Gaywheels.com and will take any appropriate legal action.
Looking at this situation from a different angle, one might ask why the people from the “Yes on Prop 8” campaign spent money to advertise their message on a gay-targeted web site. Is it a sign of stupidity or desperation? I suppose we’ll find out after tomorrow.
In the meantime, please exercise your right to vote in this historic election.
Screen shot of Gaywheels.com as seen by a CA web surfer. These ads were NOT approved by Gaywheels.com

Prop 8 Ad in CA