gay-friendly

2009 Chevrolet Traverse – Chat Update

If you are a regular reader of this site, you’ve noticed a new contributor has made his presence known. Donny Nordlicht, recently featured in our HEADLIGHTS section, has been helping keep my life in order and as a result, the site on track. He’s also been writing reviews for the us and brings a more youthful point of view to our content. It doesn’t happen very often but Donny and I both spent time in a 2009 Chevy Traverse and decided to share our opinions of it in a very “new media” way – via a chat conversation. [...]

Nissan EV – First Drive

I had the opportunity to drive a powertrain last week. Yes, I said a powertrain and not a vehicle. That cute little panda-like ride you see above is a beard for Nissan’s new electric vehicle (EV) and while it looks cute in its two-tone paint job, it is what lies beneath that is important. Electric vehicles are not new for Nissan. In fact, they introduced their first electric car in 1998 and then offered a micro car called the Hypermini for limited lease in 2000. Nissan’s executives spoke to this fact a few times during the presentation – perhaps to overcome the doubt that Nissan is serious about launching a EV next year in limited markets and then globally in 2012. [...]

A Week Behind the Wheel – 2009 Mercedes-Benz E320 Bluetec

I returned from a trip to San Francisco this past Wednesday and was greeted at the airport by a 2009 Mercedes-Benz E-Class BlueTech. Ok, it didn’t actually GREET me; I had to take a bus to the off-site parking (an adventure in itself at Newark), wait in line, fill out paperwork…you know the drill. Alas, after entirely too long dealing with the incompetent people at Avistar Haynes lot, I finally received the keys to the Diesel Benz. [...]

Gaywheels Ads Hijacked

Monday, November 3, 2008 – I was just alerted by a friend of mine in CA that the “Yes on Prop 8” campaign in CA had somehow hijacked all the ad space on Gaywheels.com and the ads you see above were being trafficked all over the site for visitors from the state of CA. Can you say “something in this photo isn’t right”? [...]

Subaru Tribeca – Love is a Funny Thing

Subaru’s latest commercial campaign touts very little in terms of product attributes but rather focuses on the relationship that their loyal owners have with their Subarus. According to the marketing campaign it is LOVE that makes a Subaru, a Subaru and in terms of brand strategy, it seems to be working. Subaru is one of the few auto makers that is increasing their sales during this challenging economic times. [...]

Is Brand as Important as a Gay-Friendly Environment?

River Edge, NJ – Of the thousands of users that searched for a dealer on Gaywheels.com, nearly half (48%) did not specify a brand for their search. Among those who were searching for a specific brand, the most popular choice was Volkswagen. “Research has consistently indicated that the LGBT consumer is willing to change their behavior to support gay-friendly businesses” said Gaywheels.com founder Joe LaMuraglia. “Our consumers’ behavior indicates that a gay-friendly buying environment is one of the single most-important factors when gay car shoppers are looking for their next new or used vehicle.” [...]