Commuting in the city can be very difficult. You either have to walk, take the subway, call a cab, drive, or bike – and all of them have their pros and cons. Walking is easiest but takes a long time and can be too much effort if your workplace is a long-distance away. The subway is quicker but rush hour is always crowded. Calling a cab means you can work while commuting but can be expensive. Driving can be a nightmare because of city traffic. Which leaves biking to work.

Bikes, especially electric bikes, are increasing in popularity and you can take a look at this review on the Best Electric Bikes Under £500 if you’re interested in getting one to make your commute easier. But, with this being said, they have a long, long way to go before they overtake cars for commuting. Designer Jens Skibsted hopes to gives cycling a boost with the OKO, a gorgeous electric bike that he helped create for Biomega. To do that, though, the OKO will need to generate the same sort of passion among consumers that other beautifully designed objects from companies like Apple do:

“If the bike industry wants to compete with cars, it needs to be able to assert themselves by creating brands,” Skibsted says, noting that there are just about as many different cars designs on the market as there are personalities in the population. Bicycles, on the flip side, are far more limited. “It’s important that we go into that field and say that there are objects for the self-aware urban dweller that cares about commuting in style and in comfort.”

What would it take for you to give up your vehicle?