BMW

Tales of Dealer Hell

As an automotive industry veteran, I haven’t had to personally deal with a dealer in over 10 years. When I worked for an OEM, I ordered my car and it picked it up at HQ. Now, I take delivery of press vehicles on a weekly basis and the only time I go near a dealer is to drop a family member off for service. I began the data gathering this morning and am appalled at how difficult it is to deal with the dealers in question. So, I decided to share my experience with you and hopefully, learn some new tricks to help your next dealer experience be less painful. [...]

LGBT Auto Survey Results

Our first survey of LGBT Auto owners was a success. We received 3,685 responses from the U.S. and the data revealed some very interesting insights. When we looked at the people who self-identified as LGBT that purchased their car new, guess which brand was the most popular? It isn’t what you think! [...]

2008 BMW M3 at Laguna Seca

Tuesday, February 12, 2008 – I am in Monterey, CA on a BMW event and I just spent the morning driving a 2008 BMW M3 on the Laguna Seca race track. I spent a few laps with a professional instructor and thought you might want to get a feel for what it is like to be a passenger in the new 2008 BMW M3. Yeah, I know….my life is rough! [...]