Is Brand as Important as a Gay-Friendly Environment?

River Edge, NJ – Of the thousands of users that searched for a dealer on, nearly half (48%) did not specify a brand for their search. Among those who were searching for a specific brand, the most popular choice was Volkswagen. “Research has consistently indicated that the LGBT consumer is willing to change their behavior to support gay-friendly businesses” said founder Joe LaMuraglia. “Our consumers’ behavior indicates that a gay-friendly buying environment is one of the single most-important factors when gay car shoppers are looking for their next new or used vehicle.” [...]