River Edge, NJ – Of the thousands of users that searched for a dealer on Gaywheels.com, nearly half (48%) did not specify a brand for their search. Among those who were searching for a specific brand, the most popular choice was Volkswagen.
“Research has consistently indicated that the LGBT consumer is willing to change their behavior to support gay-friendly businesses” said Gaywheels.com founder Joe LaMuraglia. “Our consumers’ behavior indicates that a gay-friendly buying environment is one of the single most-important factors when gay car shoppers are looking for their next new or used vehicle.”
NEW YORK, NY –July 29, 2008 – Commercial Closet Association announced the winners of the 4th Annual Images in Advertising Awards, including the winner for Outstanding U.S. TV Campaign for the LGBT Market: Cadillac and its “Road to Success” campaign. The winners were announced Monday, July 28, at a ceremony at New World Stages in New York.
“So, when you turn on your car, does it return the favor?” asked Travis Parman, General Motors’ LGBT media relations manager, referring to the current Cadillac ad campaign.