January 29, 2009 – This just in: Volvo Cars North America just announced pricing of the 2010 Volvo XC60 T6 AWD – starting MSRP of $37,200 plus destination charge of $825. That includes leather seating, their innovative City Safety System, power driver’s seat, SIRIUS satellite radio, HD Radio, Bluetooth and the Panorama sunroof.
If that sounds a little pricey, consider this; a similarly equipped Merdeces-Benz GLK is over $40K and the BMW X3 xDrive3.0i is over $42K.
Clearly Volvo is being very aggressive with their pricing and they need to be. They haven’t been immune to the abysmal market conditions and they face stiff competition from the GLK350 and the upcoming Audi Q5.
[...]