Valentine's Day roses. Gross.

Valentine’s Day Quiz: What’s The Perfect Car For You?

Valentine’s Day is a terrible holiday — always has been. It started as a pagan celebration of slaughter, nudity, and fertility, was eventually co-opted by Christians and turned into a feast of saints, and gradually morphed into the sickeningly sugary spectacle…

2016 Chevrolet Trax

2016 Chevrolet Trax: It’s Gay, Practical, And Worth A Look

The 2016 Chevrolet Trax may best be described by an all-but-forgotten 1960s beach party song titled “You Can’t Take My Boyfriend’s Woody”. Honestly, that really was a song and the chorus went like this: Oh no, you can’t take (touch)…

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2016 Toyota Tacoma Limited: It’s Not A ‘Back To The Future’ Edition, But It’s Close

The most famous Toyota pickup of all time was the gleaming black 4×4 with KC trail lights that Marty McFly dreamed of in the 1985 sci-fi flick, Back to the Future. In Gen-X memories, it is nearly as cool as…

New Orleans celebrates Mardi Gras

A Mardi Gras Driving Guide To Help You Navigate The Streets Of New Orleans This Fat Tuesday

Every year, I tweak and repost this article for those of you who can’t be with us in New Orleans for the joys and pains of Fat Tuesday. More sober posts tomorrow!  * * * * * Across most of…

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Beyonce Won The Super Bowl, But MINI Won The Advertising Game

In case you missed it, yesterday was Super Bowl Sunday. The game itself wasn’t that interesting, at least not while the ball was in play. But there were three especially memorable moments during the broadcast: 1. Lady Gaga singing the…

2016 Mazda CX-3
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2016 Mazda CX-3 Is A More Practical Miata [Video Review]

One of my fraternity brothers just ordered a brand new Mazda Miata – in red – a summer companion to his Prius. I’m jealous; it’s a beautiful car that will give him years of pleasure. But, a Miatas only frolic…

Faith Driven Consumer's Faith Equality Index, Super Bowl 2016

Homophobes Target Super Bowl Advertisers Like Toyota, Buick, Audi, MINI

Every group along the political spectrum has a ratings system for corporations these days. We maintain our own list of gay-friendly automakers, and of course the Human Rights Campaign has its Corporate Equality Index, which does something similar for Fortune 1000…

2016 Lexus RX350 F Sport
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2016 Lexus RX350 Debuts With Ad Targeting LGBT Drivers [Video Review]

Lexus knows its audiences, and while the cars have not been the most exciting in the past, that’s about to change. And, it’s getting the message out. A round of new television spots includes one targeting LGBT drivers called “Ahead…

German ad for Opel in Stern

General Motors Runs A Lame, Vaguely Homophobic Opel Ad In Germany

Well, this is weird: one of Gaywheels’ European readers reports that General Motors’ Opel brand has run a very strange, potentially homophobic ad in Germany’s Stern magazine. According to our tipster, the largest text in the advertisement above reads, “Nothing against gays,…

2016 Buick Cascada Convertible

Driving The 2016 Buick Cascada Convertible In Pleasantville

There’s a scene in the movie Pleasantville where Tobey Maguire’s character is driving a 1952 Buick Roadmaster convertible, arm around his babe, when all the colors change from black and white to color.  That’s kinda what it’s like to leave…