Gentlemen prefer bears — or at least some do. And of that number, many are packing their bags and heading to the itsy-bitsy burg on the tip of Cape Cod known as Provincetown, where they’ll enjoy seven days of furry frolics during “Bear Week”.

Due to some poor planning on our part, we won’t arrive until the following weekend, but we’re making the best of it by repeated viewings of this video from TrueCar, featuring spokesmodel/superbear Adam Lisagor. (Follow that link: the actor/ad guru has many other clips you can view, all of which are sadly SFW.)

Happy Friday, and to those of you heading to Massachusetts, enjoy the party. Save some salt water taffy for the rest of us.