MINI Pitches To Pet-Owners With Its Adorable K-9 Showroom

We have four dogs. Not tiny, pocket-sized pups, though I like those guys, too. These are mostly pit bull mixes, with the biggest topping out around 120 pounds. The majority are deaf.

I love them as much as I’ve loved any creature on Planet Earth. If there’s a toy or a treat or anything that they might enjoy, you can bet that I’ll be the first in line to get it. I know some people take this a step further, even going as far as to get CBD oil for dogs to help them with their needs and ails. Of course, many owners would do anything to try and treat any problems that their beloved pets might have, and CBD is believed to have many health benefits for dogs. There are even some owners who have sold their own CBD products by using private label cbd dog treat manufacturers. People would really do anything to keep their dogs safe and healthy. It is a lot of work owning a dog, but it is very rewarding.

My love of pets extends to the TV screen. I will always choose the Puppy Bowl over the Super Bowl, and I am glued to those dog-centric commercials from Subaru.

Naturally, I am smack in the middle of the target market for MINI’s new K-9 Showroom, which is intended to promote the brand’s certified, pre-owned program.

How does that even make sense?

MINI’s premise is that buying a used car is a lot like adopting a shelter pet. To make its point, the company partnered with Best Friends Animal Society, a no-kill organization that promotes pet adoption, and some of Best Friends’ pooches give website visitors a pup’s-eye-view of MINI rides:

Only the most well-maintained and cherished pre-owned MINI pass our meticulous inspection to become what we call MINI NEXT Certified Pre-Owned. MINI NEXT is pleased to have a handful of K-9 Motoring Advisors here to give you a “puppy vision” tour.

Is that kind of a stretch? Sure. But it’s a cute stretch. And the website not only allows you to browse used MINIs in your area, it also lets you check out hounds that need homes. Personally, I call that a win-win.