Nissan hasn’t always been the best at creating an LGBT-friendly workplace. As recently as 2012, the automaker scored a fairly lousy 30 on the HRC Corporate Equality Index, while Chrysler, Ford and Toyota earned perfect marks (and GM wasn’t far behind.)

By 2013, though, Nissan had completely overhauled its employment policies, and it landed at the top of HRC’s charts, where it’s been ever since. So, maybe it’s no surprise that the company is the lead sponsor of the 39th Annual Gay Softball World Series, which kicked off last Friday in Columbus, Ohio. Via press release:

Nissan will partner with the North American Gay Amateur Athletic Alliance (NAGAAA) to sponsor its 39th Annual Gay Softball World Series event taking place Aug. 14 to 22 and will leverage the partnership in the company’s first LGBT-themed ad campaign. Nissan vehicles will be showcased throughout the nine-day event in Columbus, Ohio that expects to draw more than 10,000 athletes, coaches and fans.

“Nissan has the most diverse consumer base of any automotive manufacturer and is eager to champion grassroots LGBT events that give consumers a chance to interact with both our vehicles, and our LGBT and ally employees”

“We’ll be driving pride with Nissan all the way to Columbus, Ohio,” said Chris Balton, commissioner of NAGAAA. “We’re extremely excited to have a company as committed to diversity and inclusion efforts as Nissan batting a thousand for us this year.”

We’re not sure where Nissan gets its diversity numbers, but we’re happy to congratulate the company, the players, and the fans of the Gay Softball World Series. Best of luck to all the teams competing in Columbus!

[via Joe.My.God.]

Pictured above: 2014 “A” Division Champions from Palm Springs, CA