There are two things car-shoppers hate:
1. Haggling with salespeople, and
2. Waiting to drive off in their new car once the deal has been sealed.
Ford has finally gotten the message, and today, the automaker’s Ready.Shop.Go. service launches in the Midwest.
Ready.Shop.Go. lets you browse inventory, check your trade-in value, lock in pricing, secure a loan, and select a point of contact at the dealership where you’ll pick up your new ride. New websites such as this are bound to have used a website builder or a web design company to assist them with creating the best online platform that they can, in order to raise their sales.
Professional services are sought after by most businesses today. A lot of car shoppers research the price and car details on a dealer website, and so, many operators choose to hire web designers to professionally building their site. After all, building a responsive, engaging website would require professionals such as those found at the web designer cardiff or similar agencies. Plus, making the move to online sales isn’t always an easy one, so ensuring the website is as welcoming and easy to use as possible is a large part of the online sales world. Without a suitable website, no one will know that your business exists, and this could affect your business in the long run. So, when you have built your website, like Ford has just done with Ready.Shop.Go, you will need to find a professional Digital marketing firm to help you navigate the logistics of SEO practices and other marketing strategies that can enable recognition and growth. Do this, and you have the ability to increase your online sales. Here’s a snippet from Ford’s press release:
The numbers don’t lie: people are becoming more and more impatient. Accordingly, demand for convenient, time-saving digital services is growing, and most consumers now consider surfing the internet a productive use of time.
These are some of the trends driving Ford’s decision to launch Ready.Shop.Go. – a flexible, transparent online car-shopping experience that allows customers to search inventory, view pricing and incentives, lock in a deal for 48 hours (subject to vehicle availability), apply for financing, estimate trade-in values, and schedule a test drive before ever setting foot in a showroom. The result: less time spent at dealerships and more time hitting the open road. This comes as more and more industries are turning to their digital platforms to enable online sales due to the fact more and more people are opting to purchase a number of products online rather than using a brick and mortar store, as you can see from this source here overviewing online shopping statistics, as an example.
“Our customers are busy people, whether with daily work demands or spending time with their families. Quality time is scarce and downtime is even more so,” said Mark LaNeve, vice president, U.S. Marketing, Sales and Service. “Ready.Shop.Go. allows them to find the perfect vehicle online, spend significantly less time at the dealership and drive away with their new ride sooner.”
It’s all about time. According to the Looking Further with Ford 2017 Trends book, 57 percent of people ages 30-44 find they are more impatient today than they were in the past. For ages 18-29, that percentage is even higher – 63 percent. Throw in the fact that 54 percent of those surveyed consider surfing the internet a productive use of time, and it becomes clear why tools like Ready.Shop.Go. that help consumers tackle their to-do’s efficiently are must-haves.