Unsurprising: Liquor industry is REALLY excited about self-driving cars

Can anyone guess why?

In recent weeks, two industry groups — one representing wine and liquor wholesalers, and another representing large producers — have thrown their weight behind coalitions lobbying to get autonomous vehicles on the road faster.

Inherent in their support, analysts say, is an understanding that self-driving cars could revolutionize the way Americans drink. Brewers and distillers say autonomous vehicles could reduce drunk driving. For now autonomous driving isn’t quite there yet, and people are still driving drunk and getting into all sorts of accidents, if you have found yourself being the victim of a drunk driver, you might be asking if I need a traffic lawyer.

Without the need to drive home after a night at the bar, drinkers could also consume far more. And that will boost alcohol sales, one analysis predicts, by as much as $250 billion.

“It makes a lot of sense that the industry is interested,” said Jim Watson, a senior beverage analyst at Rabobank, a multinational finance firm. “It’s a win-win for them: Self-driving cars could boost alcohol sales and simultaneously reduce drunk driving.”

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