Top 10 Most Researched Vehicles – 3rd Quarter 2008

Joseph LaMuraglia
River Edge, NJ – Gaywheels.com, the sole source of information specifically targeted to and about lesbian, gay, bisexual and transgender (LGBT) car-shoppers, today announced its list of the Top 10 Most-Researched Vehicles during the third quarter of 2008. The Volkswagen Rabbit and Eos remained in first and second place, respectively. Mazda’s MAZDA3 gave up the third slot to its sister car from Mazda, the MX-5 who now shares that position with the Audi A3. [...]

We Have A Winner!

Joseph LaMuraglia
We ran a contest a few months ago called “So You Think You Can Write?” where we challenged our readers to review their own vehicles and enter to win a $50 gas card. The response was good and while some entrants quickly realized that writing a review isn’t as easy as it seems, the majority took the time to compose thoughtful analyses of their chariots. [...]

Subaru Tribeca – Love is a Funny Thing

Joseph LaMuraglia
Subaru’s latest commercial campaign touts very little in terms of product attributes but rather focuses on the relationship that their loyal owners have with their Subarus. According to the marketing campaign it is LOVE that makes a Subaru, a Subaru and in terms of brand strategy, it seems to be working. Subaru is one of the few auto makers that is increasing their sales during this challenging economic times. [...]

A Movie About Windshield Wipers?

Joseph LaMuraglia
I thought only a car geek could get excited about things like the story behind the invention of the intermittent windshield wiper. Based on the murmurs after the preview of Flash of Genius the last time I went to see a movie, I may wrong. There was a universal “I want to see that” in the air. [...]

Is Brand as Important as a Gay-Friendly Environment?

Joseph LaMuraglia
River Edge, NJ – Of the thousands of users that searched for a dealer on Gaywheels.com, nearly half (48%) did not specify a brand for their search. Among those who were searching for a specific brand, the most popular choice was Volkswagen. “Research has consistently indicated that the LGBT consumer is willing to change their behavior to support gay-friendly businesses” said Gaywheels.com founder Joe LaMuraglia. “Our consumers’ behavior indicates that a gay-friendly buying environment is one of the single most-important factors when gay car shoppers are looking for their next new or used vehicle.” [...]

Help Choose the Best Astra Kisser

Joseph LaMuraglia
We reported on Saturn’s marketing stunt to increase awareness of the entirely competent Astra in July of this year. In that post, we urged the Gs, the Ls, the Bs and the Ts to represent and enter the Kiss My Astra contest. Now the time as come and I have no idea if any of our readers even entered. So, why should you care? Well, Saturn has narrowed it down to 20 finalists (a few shown here) and you get to vote to see who wins a new Saturn Astra. [...]