Lexus Is Still Pursuing Perfection

Since introducing the LS400 and ES250 at the Detroit and Los Angeles auto shows in 1989, Lexus has adhered to its famous tag line, “The Relentless Pursuit of Perfection.” That pursuit gave Mercedes and Cadillac a rude awakening, and it has led to an array of excellent products. It’s interesting to consider all Lexus has become. Before Lexus, Toyota’s flagship was the Cressida sedan — a car that would be completely out-classed by today’s Camry. The idea that Toyota would rival the mighty Mercedes-Benz for prestige luxury seemed like a joke, but people didn’t laugh long: the $35,000 LS400 earned a reputation as one of the finest cars in the world with near-perfect durability – a Mercedes S-Class at half the price. The ES250 was a well-appointed mid-size competitor to the Cadillac Seville, Acura Legend, and Mercedes 190E. Lexus service was (and is) beyond compare, earning heaps of awards and schooling rivals. [...]

2010 Toyota Prius, revisited

Despite all of the Prius’ supposed run-away dreams in California and elsewhere, the high-tech wonder from Japan continues its reign as the best-selling hybrid of all time, with over 1.3 million sold to date. Ten years ago, it defined what a practical four-door high-efficiency car could be. Now in its third-generation, the Toyota Prius still rides on top of the segment it created. [...]

2010 Ford Fusion Hybrid

Since its launch earlier this year, I’ve been listening to my colleagues gush over the 2010 Ford Fusion Hybrid. The accolades range from amazing mileage figures to the seamless operation of the hybrid system. I’ve even read that it is actually fun-to-drive. Having experienced the new Toyota Prius, I am beginning to believe that hybrid technology is finally ready for a broader consumer base. The price premium has come down a bit, and the technology is beginning to deliver excellent fuel economy and better driving dynamics. Can Ford actually deliver on both? [...]

GM’s Volt Revealed – Photos & Video

Detroit, MI – GM rolled out the production version of the Chevy Volt Electric vehicle during the 100-year anniversary at their world HQ in downtown Detroit. The widely anticipated vehicle has been the subject of much media coverage and equal amount of doubt that GM could pull off what amounts to a revolution in personal propulsion. Photos inside! [...]