Brand Snapshot – Ford

Joseph LaMuraglia
We just posted the second of three Brand Snapshots of LGBT automotive owners. The data is from the first comprehensive LGBT Auto Owners Survey conducted by Sorgenfrei and Gaywheels.com in March 2009. Guess who uses MySpace (yes, I said MySpace!) more? [...]

Honda and Acura Join the Gay-Friendly List

Joseph LaMuraglia 1
New York, NY – Gaywheels.com, the only website designed for the LGBT automotive consumer, has updated its listing of gay-friendly car companies to include two brands previously on its non-gay-friendly list – Honda and Acura. Both brands are sold in the U.S. by American Honda Motor Company who quietly changed their policies earlier this year. [...]

Brand Snapshot – LGBT Toyota Owners

Joseph LaMuraglia
In March of 2009, we conducted the first comprehensive study of the LGBT Automotive owner in the U.S. We received 4,920 responses to the survey and the database compiled from the responses includes information on social media usage, media consumption and psychographics in addition to vehicle ownership and basic demographics. [...]

2011 Lexus LFA – Preview

Joseph LaMuraglia
I’m in Miami, FL as a guest of Lexus to drive their new supercar – the Lexus LFA. It is the first attempt by the Japanese luxury car manufacturer to create a car to compete with the super exotics from Europe. It features a 4.8-liter V10 engine that generates 552 hp and 354 lb.-ft. of torque for a max speed of 202- mph. The engine is unique to the LFA and is mated to a unique six-speed Automated Sequential Gearbox (ASG). I’ll be updating via Twitter during the day. If you aren’t following me on Twitter, you can do so [...]