Brand Snapshot – LGBT Toyota Owners

Joseph LaMuraglia
In March of 2009, we conducted the first comprehensive study of the LGBT Automotive owner in the U.S. We received 4,920 responses to the survey and the database compiled from the responses includes information on social media usage, media consumption and psychographics in addition to vehicle ownership and basic demographics. [...]

2011 Lexus LFA – Preview

Joseph LaMuraglia
I’m in Miami, FL as a guest of Lexus to drive their new supercar – the Lexus LFA. It is the first attempt by the Japanese luxury car manufacturer to create a car to compete with the super exotics from Europe. It features a 4.8-liter V10 engine that generates 552 hp and 354 lb.-ft. of torque for a max speed of 202- mph. The engine is unique to the LFA and is mated to a unique six-speed Automated Sequential Gearbox (ASG). I’ll be updating via Twitter during the day. If you aren’t following me on Twitter, you can do so [...]

GM Has an “Outie”

Joseph LaMuraglia
GM is a strong supporter of LGBT media and events and one of the first to recognize this site as a valuable media outlet. Their acumen in identifying and courting the LGBT consumer did not happen overnight or because of one person’s efforts. Rather, a group of employees have worked diligently over the years to raise awareness internally of LGBT issues and have tirelessly stood up for their rights as employees. All that hard work has paid off and GM’s employee resource group (PLUS) has been recognized by Out & Equal as LGBT Employee Resource group of the year. [...]

Driving INSIDE the Box – 2009 Nissan Cube

Joseph LaMuraglia
I’ve had a 2009 Nissan cube Krom edition for the past few days but today is the day I put it to the test. I have errands galore that include shopping (which for the record I DETEST), bank, post office….you know, the things that we all have to do every weekend. I’m going to use Twitter to update you on my experiences living with the cube for the next few days. If you aren’t following me on Twitter, do so [...]

Chief Gay Officer Leaves GM

Joseph LaMuraglia
I was asked to collaborate in a digital farewell to our favorite CGO (Chief Gay Officer) – Travis Parman – formally of GM. How could I say no? Travis is leaving the General after almost 11 years of service and we will miss him. He was an champion for reaching out the LGBT media and made sure sites like Gaywheels were included on events along with the mainstream outlets. One last thought; on Travis’ last day, GM also lost an executive on the Volt program and the Saturn sale to Penske fell through. Coincidence? You decide. [...]