BMW Ads in Gay Media

BMW's Ad in OUT and The Advocate

Many of you saw the most recent issue of either OUT or The Advocate. If not, you missed a hot, two-page advertisement for the all-new BMW Z4 M Roadster—arguably one of the sexiest ragtops on American pavement.

Why, you might ask, are we pointing this out? Car companies like Subaru and Volvo advertise in the gay press all the time. What is the big deal about BMW jumping on the bandwagon?……


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