gay-friendly

Is Brand as Important as a Gay-Friendly Environment?

Joseph LaMuraglia
River Edge, NJ – Of the thousands of users that searched for a dealer on Gaywheels.com, nearly half (48%) did not specify a brand for their search. Among those who were searching for a specific brand, the most popular choice was Volkswagen. “Research has consistently indicated that the LGBT consumer is willing to change their behavior to support gay-friendly businesses” said Gaywheels.com founder Joe LaMuraglia. “Our consumers’ behavior indicates that a gay-friendly buying environment is one of the single most-important factors when gay car shoppers are looking for their next new or used vehicle.” [...]

Honda Clarifies Same-Sex Benefits in AL

Joseph LaMuraglia
We just received a statement from American Honda Manufacturing of Alabama regarding the article we posted earlier today. It reads: The health and safety of the more than 4,500 associates at Honda Manufacturing of Alabama (HMA) is the most important priority in the management of our business. Accordingly, HMA offers health-care coverage that is competitive in our industry and that addresses our associates’ needs in balance with other factors, such as rapidly escalating program costs. [...]

Top 10 Researched Vehicles – 2nd Quarter 2008

Joseph LaMuraglia
Nashville, TN – Gaywheels.com, the sole source of information specifically targeted to and about lesbian, gay, bisexual and transgender (LGBT) car-shoppers, today announced its list of the Top 10 Most-Researched Vehicles during the second quarter of 2008. The Volkswagen Rabbit held the most-researched title for the second consecutive quarter with the VW Eos following up in the #2 spot. The Mazda Mazda3 jumped seven slots to knock the Toyota Yaris out of 3rd most-researched. [...]

Top 10 Researched Vehicles – 1st Quarter 2008

Joseph LaMuraglia 6
Nashville, TN – Gaywheels.com, the sole source of information specifically targeted to and about lesbian, gay, bisexual and transgender (LGBT) car-shoppers, today announced its list of the Top 10 Most-Researched Vehicles during the first quarter of 2008. The Volkswagen Rabbit took over the top spot from the Toyota Yaris after a 12-month run. The Volvo C30 and the Mazda Mazda3 made their debut in the 9th and 10th spot respectively. [...]

Honda Takes the First Step – Not “Gay-Friendly” Yet

Joseph LaMuraglia
Monday, March 10, 2008 – Automotive News reported today that American Honda is now offering insurance benefits for their same-sex partners. Gaywheels.com applauds this decision but will not be changing Honda’s classification as non-gay-friendly, yet. The article points out that while Honda will be rolling out these benefits to some of their U.S.-based employees, not all employees of the company will have access to the same benefits. [...]