The Ten Commandments of Being a 21st Century Premium Luxury Auto Brand

On the 7th day the Lord did two things. He rested and he thought up his Ten Commandments that every luxury automaker now must follow because in order to truly rest the most powerful being in the Universe knew he would need a stretch Maybach with individual massage chairs, custom champagne glasses and a built in cooler.

The Other Star of A SINGLE MAN

Thumbnail image for MercedesBenz220s.jpg Somewhere between wallowing in memories of past love, brooding in loneliness, lecturing at a university, engaging in mid-night trysts, frequenting gay bars, being pursued by a beautiful young man, romping in the ocean, confiding in Julianne Moore, and planning an exit from this earth, A Single Man’s Colin Firth drove a Mercedes 220S Coupe. If I were a college prof in 1964 and lost my partner in a tragic accident, I might have been driven to indulge in these diversions. I would also have driven the Mercedes.

Mercedes-Benz ponies up for LGBT viewers

Thumbnail image for Sex_and_the_City_2.jpg Yesterday, a reader pointed us to a press release announcing Acura’s sponsorship of World Team Tennis — the implication being that Acura will gain some brand recognition among LGBT sports fans. But we’ll see Acura’s advertising bet and raise it by Mercedes-Benz’s sponsorship of the U.S. Open and Sex and the City II.

Top that.

A Week Behind the Wheel – 2009 Mercedes-Benz E320 Bluetec

BlueTech by Mercedes

I returned from a trip to San Francisco this past Wednesday and was greeted at the airport by a 2009 Mercedes-Benz E-Class BlueTech. Ok, it didn’t actually GREET me; I had to take a bus to the off-site parking (an adventure in itself at Newark), wait in line, fill out paperwork…you know the drill. Alas, after entirely too long dealing with the incompetent people at Avistar Haynes lot, I finally received the keys to the Diesel Benz.

BlueTec by Mercedes-Benz – Video

Mercedes-Benz BlueTec Clean Diesel

Mercedes-Benz has been synonymous with Diesel cars for over 100 years so it makes sense that they are the first to introduce the latest diesel technology to the U.S. market. Dubbed “BlueTec”, it is a clean diesel technology that will have you and your friends not believing your ears or eyes. It is clean, quiet and actually FUN to drive.

Is Blue(Tech) the New Green?

Pontiac G8's Alter-ego

June 26, Manchester, VT – I just spent a day driving a trio of SUVs from Mercedes-Benz featuring their new clean diesel technology called BlueTech. Let me correct that; I spent part of the day driving and the rest of the time scripting, filming and generally screwing up a video that I’ll share with you in the near future.

2008 Mercedes-Benz C63 AMG’s Marty Padgett and Joe LaMuraglia both had seat time in the newest hot-rod from Mercedes-Benz; the 2008 C63 AMG. They logged on, fired up their chat programs and discussed: Marty: So you’re sitting on S&M Boulevard in West Hollywood….

2008 Mercedes-Benz C63 AMG Video Preview

Wednesday, February 27th – We spent all day yesterday in the 2008 C63 AMG driving both on road and on the track. To say that this vehicle is impressive is an understatement. I equate it to powerfully-muscled man in an…

2007 Mercedes-Benz GL450

The German-American SUV by Scott Corlett Gotta have seven. This is the auto-industry mantra about full-sized SUVs; especially in the minds of Detroit-based execs, for whom any vehicle with fewer than seven seats might as well be called a subcompact….