Cadillac comes out during the NY Auto Show

Richard Read
In a first-of-its-kind event – and something we hope to see a lot more of in the future – Cadillac hosted a reception geared towards the LGBT community during this year’s New York International Auto Show. Gays and lesbians from a wide range of professional backgrounds rubbed shoulders, talked cars, and clinked cocktail glasses at this ground-breaking soiree. Seeking to counter what one sassy guest referred to as GM’s “old white guys in suits” image, Cadillac chose the New York show and Jacob Javits Center in Midtown Manhattan to come roaring out of the closet. [...]

The Other Star of A SINGLE MAN

Casey Williams
Somewhere between wallowing in memories of past love, brooding in loneliness, lecturing at a university, engaging in mid-night trysts, frequenting gay bars, being pursued by a beautiful young man, romping in the ocean, confiding in Julianne Moore, and planning an exit from this earth, A Single Man’s Colin Firth drove a Mercedes 220S Coupe. If I were a college prof in 1964 and lost my partner in a tragic accident, I might have been driven to indulge in these diversions. I would also have driven the Mercedes. [...]

Chevrolet gets its GLEEk on

Richard Read
Look, we know that not everyone is a fan of Glee. For one thing, it’s mostly about high schoolers, and their lives? Not always interesting. It’s also slick to the point of being unbelievable. And, at the core of Glee’s glittery little heart, it’s a musical, and sometimes after a long day of arguing with Phil in Risk Management, we’d rather kick back, enjoy a gay-friendly Bud Light, and not be assaulted by barely post-pubescent belters. All valid complaints. [...]

Mercedes-Benz ponies up for LGBT viewers

Richard Read
Yesterday, a reader pointed us to a press release announcing Acura’s sponsorship of World Team Tennis — the implication being that Acura will gain some brand recognition among LGBT sports fans. But we’ll see Acura’s advertising bet and raise it by Mercedes-Benz’s sponsorship of the U.S. Open and Sex and the City II. Top that. [...]

2010 Toyota Prius, revisited

Richard Read
Despite all of the Prius’ supposed run-away dreams in California and elsewhere, the high-tech wonder from Japan continues its reign as the best-selling hybrid of all time, with over 1.3 million sold to date. Ten years ago, it defined what a practical four-door high-efficiency car could be. Now in its third-generation, the Toyota Prius still rides on top of the segment it created. [...]

2010 Cadillac Escalade ESV Platinum

Richard Read 4
So well established as the ultimate SUV, Escalade is the only Cadillac with a non-ambiguously-lettered nomenclature. It summarily displaced Range Rover as the preferred over-luxuriated truck for Hollywood stars, corporate elite, and anybody else wishing to drive a capable and stylish wagon. Well into its second generation, minor complaints about the Escalade’s interior trim quality are slashed with one word: Platinum. It is Cadillac to the MAX. [...]

Gaywheels Gets a New Leader

Joseph LaMuraglia
We are pleased to announce that Gaywheels.com will be taking on a new leader. As of Friday, March 19th, Joe Tralongo will be the new Editor-in-Chief of Gaywheels.com. Joe has been part of the Gaywheels family since the beginning and has been instrumental in creating its unique place in the industry. He will rely on his considerable knowledge of the product to keep Gaywheels.com relevant and reinvent the brand as the industry continues to change. He will be supported by passionate contributing editors and a support network that continue to believe in the importance of the brand as part of the automotive and LGBT media landscape. [...]