During the next few years, no automotive segment will be more contested than the entry-luxury market. I’ve taken to calling these drivers the NQR40s, or not-quite-rich, under 40s. They’re young, not exceedingly wealthy, but they can certainly afford cars with above-average price tags. Like our own tribe, they tend to be tech- and design-savvy. Make it fun, urban-appropriate, and a bit daring, and you’ve got the perfect package for most folks in this demographic. (Or us, for that matter.)
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