2010 LGBT Vehicle Owner Survey

Joseph LaMuraglia
In 2009 we fielded our inaugural survey of LGBT automotive owners and received over 4,000 responses! The results were shared across the automotive industry and helped us educate the automotive OEMs about the LGBT automotive consumer. For 2010, we are working closely with our market research partner Sorgenfrei to update the survey to include motorcycle and scooter ownership as well as fine tune the questions so we can deliver the most informative and actionable data to the industry. [...]

2010 Hyundai Tucson

Joseph LaMuraglia
I am in snowy Asheville, NC for the regional launch of the 2010 Hyundai Tucson. The Tucson is Hyundai’s compact crossover vehicle and while the last iteration was cute, the 2010 model is downright aggressive. The Tucson that was designed in Hyundai’s Frankfurt design studio and along with the new Sonata, shows the new face of Hyundai. [...]