VW Finds “Sluggy”

Joseph LaMuraglia
We called it Punch Bug when I was a kid and we played it on the way to school and on every road trip. We never questioned where the game of punching someone else when you saw a VW Beetle came from but in this brilliant campaign launched today, VW claims to have found the guy that did. Sluggy is a little rough around the edges, but that makes him lovable. [...]

Top 10 Most Researched Vehicles – 4th Quarter 2009

Joseph LaMuraglia
New York, NY – Today, Gaywheels.com announced its list of the Top 10 Most Researched new vehicles from the last three months of 2009. “A common thread amongst the vehicles represented would be that they are all niche, stylish representatives of their respective segments,” said Gaywheels.com founder Joe LaMuraglia. “With that said, the list shows that the LGBT consumer has a myriad of automotive interests.” [...]

2011 Ford Fiesta – Preview

Joseph LaMuraglia
A “Fiesta Movement” might sound more like a circuit party than a way to sell cars, but Ford Motor Company hopes some off-beat marketing gets the word out about the 2011 Fiesta subcompact. We’ve been down this road before, and with a variety of youth-targeted vehicles. Not too long ago, the Scion brand attempted to cast aside the reliable but stodgy image of parent company Toyota by utilizing urban-centric ads and sponsorship deals. [...]

European Gay Car of the Year

Joseph LaMuraglia
I got a few notes about the European Car of the Year in the past day or two and figured it is garnering enough attention to post here. In the spirit of full disclosure, I have resisted reporting on awards like this because I felt they perpetuated the stereotype of what a “gay” car is. After investigating a bit more, I discovered there are a group of gay automotive enthusiasts in Europe that have a site dedicated to promoting the motoring culture amongst gay car enthusiasts. They have an annual vote for the European Gay Car of the Year and this year’s winner is the Fiat 500C [...]